Going for the Gold with Zero Waste

Continuing our discussion of sustainability at the London Olympics, recycling is another important and visible practice at this year’s games.

 The London 2012 Olympics webpage states, “We want to host the very first zero-waste Olympic and Paralympic Games – but we can’t do it without you.” First, it is certainly a lofty goal for such a massive event to achieve zero waste. But like every athlete at the games, the Olympic Organizing Committee is aiming for the Gold, or should I say, the Green! The second interesting part about the statement is that it requires active participation from the spectators and visitors. People have to make the decision to recycle appropriately. The organizers have made it easy with a color-coded symbol system located on various items:

As part of this process, black bin waste doesn’t go to the landfill. Instead, the non-recyclables are sent to an energy recovery plant.

 Notably, to reach the zero waste goal, the Olympic Organizing Committee is receiving more help than from just the patrons. Coca Cola, one of the major sponsors for this year’s Olympics, is collecting all of the clear plastic bottles and recycling them into new bottles. It is estimated that 80 million new plastic bottles will be made within 6 weeks of the Closing Ceremony!  

 The Zero Waste Games Vision document describes the methodology and vision behind ts arduous task. This includes the Guiding Principles: waste hierarchy (shown in the image), proximity principle, national/regional context, sustainability, risk management, regulatory compliance, operational deliverability, and legacy.  Not only is this zero waste goal the first of its kind for the Olympics, but the vision is “to deliver a Zero Waste Games, demonstrate exemplary resource management practices and promote long-term behavioural change.”

 While much controversy surrounds this zero waste goal, and even around the sponsors of the games, will the Olympic Committee’s vision be met?  What will the legacy of London 2012 look like? For more on the legacy, look for our next blog.

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#recycling #Olympics #London2012 #sustainability #CocaCola #zerowaste

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